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Book Cover
ebook
Author Canavor, Natalie, 1942- author
Title Business writing for dummies [ebook] / by Natalie Canavor
Published Hoboken, New Jersey : John Wiley & Sons, [2017]
Edition Second edition
Descript 1 online resource
Content text txt
Media computer c
Carrier online resource cr
Series Learning made easy
--For dummies
Learning made easy
--For dummies
Note Includes index
Contents Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Part 1: Winning with Writing; Part 2: Applying Your Skills to Business Messages and Documents; Part 3: Writing to Present Yourself Effectively; Part 4: Evolving Your Writing for Online Media; Part 5: Extending Your Writing Skills; Part 6: The Part of Tens; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Winning with Writing; Chapter 1 Make Writing Your Not-So-Secret Weapon; Putting Good Writing to Work for You
Planning and Structuring Every MessageApplying the Goal-Plus-Audience Strategy to All Business Needs; Succeeding with email, letters, and business documents; Writing for the spoken word; Writing online: From websites to blogs to tweets; Special purpose writing; Taking the global perspective; Chapter 2 Planning Your Message Every Time; Adopting the Plan-Draft-Edit Principle; Fine-Tuning Your Plan: Your Goals and Audience; Defining your goal; Defining your audience; Brainstorming the best content for your purpose; Writing to groups and strangers; Imagining your readers; Making People Care
Connecting instantly with your readerFocusing on what's-in-it-for-me; Highlighting benefits, not features; Finding the concrete, limiting the abstract; Choosing Your Written Voice: Tone; Aligning tone with the occasion, relationship, and culture; Writing as your authentic self; Smiling when you say it; Using Relationship-Building Techniques; Showing active caring and respect; Personalizing what you write; Framing messages with "you" not "I"; Chapter 3 Making Your Writing Work: The Basics; Stepping into Twenty-First-Century Writing Style; Aiming for a clear, simple style
Applying readability guidelinesFinding the right rhythm; Achieving a conversational tone; Energizing Your Language; Relying on everyday wording; Choosing reader-friendly words; Focusing on the real and concrete; Finding action verbs; Crafting comparisons to help readers; Employing Reader-Friendly Graphic Techniques; Building in white space; Choosing a typeface; Keeping colors simple; Adding effective graphics; Breaking space up with sidebars, boxes, and lists; Chapter 4 Self-Editing: Professional Ways to Improve Your Work; Changing Hats: From Writer to Editor; Choosing a way to edit
Distancing yourself from what you writeReviewing the Big and Small Pictures; Assessing content success; Assessing the effectiveness of your language; Avoiding telltale up-down-up inflection; Looking for repeat word endings; Pruning prepositions; Cutting all non-contributing words; Moving from Passive to Active; Thinking "action"; Trimming "there is" and "there are"; Cutting the haves and have nots; Using the passive deliberately; Sidestepping Jargon, Clichés, and Extra Modifiers; Reining in jargon; Cooling the clichés; Minimizing modifiers; Chapter 5 Fixing Common Writing Problems
Note Online resource; title from PDF title page (EBSCO, viewed April 12, 2017)
Subject Business writing
Business communication
Business communication.
Business writing.
Electronic books
Downloadable file
Alt Author OverDrive, Inc
ISBN 9781119369011
1119369010
9781119369035
1119369037

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