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Book Cover
Author Canavor, Natalie, 1942- author
Title Business writing for dummies [ebook] / by Natalie Canavor
Published Hoboken, New Jersey : John Wiley & Sons, [2017]
Edition Second edition
Descript 1 online resource
Content text txt
Media computer c
Carrier online resource cr
Series Learning made easy
--For dummies
Learning made easy
--For dummies
Note Includes index
Contents Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Part 1: Winning with Writing; Part 2: Applying Your Skills to Business Messages and Documents; Part 3: Writing to Present Yourself Effectively; Part 4: Evolving Your Writing for Online Media; Part 5: Extending Your Writing Skills; Part 6: The Part of Tens; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Winning with Writing; Chapter 1 Make Writing Your Not-So-Secret Weapon; Putting Good Writing to Work for You
Planning and Structuring Every MessageApplying the Goal-Plus-Audience Strategy to All Business Needs; Succeeding with email, letters, and business documents; Writing for the spoken word; Writing online: From websites to blogs to tweets; Special purpose writing; Taking the global perspective; Chapter 2 Planning Your Message Every Time; Adopting the Plan-Draft-Edit Principle; Fine-Tuning Your Plan: Your Goals and Audience; Defining your goal; Defining your audience; Brainstorming the best content for your purpose; Writing to groups and strangers; Imagining your readers; Making People Care
Connecting instantly with your readerFocusing on what's-in-it-for-me; Highlighting benefits, not features; Finding the concrete, limiting the abstract; Choosing Your Written Voice: Tone; Aligning tone with the occasion, relationship, and culture; Writing as your authentic self; Smiling when you say it; Using Relationship-Building Techniques; Showing active caring and respect; Personalizing what you write; Framing messages with "you" not "I"; Chapter 3 Making Your Writing Work: The Basics; Stepping into Twenty-First-Century Writing Style; Aiming for a clear, simple style
Applying readability guidelinesFinding the right rhythm; Achieving a conversational tone; Energizing Your Language; Relying on everyday wording; Choosing reader-friendly words; Focusing on the real and concrete; Finding action verbs; Crafting comparisons to help readers; Employing Reader-Friendly Graphic Techniques; Building in white space; Choosing a typeface; Keeping colors simple; Adding effective graphics; Breaking space up with sidebars, boxes, and lists; Chapter 4 Self-Editing: Professional Ways to Improve Your Work; Changing Hats: From Writer to Editor; Choosing a way to edit
Distancing yourself from what you writeReviewing the Big and Small Pictures; Assessing content success; Assessing the effectiveness of your language; Avoiding telltale up-down-up inflection; Looking for repeat word endings; Pruning prepositions; Cutting all non-contributing words; Moving from Passive to Active; Thinking "action"; Trimming "there is" and "there are"; Cutting the haves and have nots; Using the passive deliberately; Sidestepping Jargon, Clichés, and Extra Modifiers; Reining in jargon; Cooling the clichés; Minimizing modifiers; Chapter 5 Fixing Common Writing Problems
Note Online resource; title from PDF title page (EBSCO, viewed April 12, 2017)
Subject Business writing
Business communication
Business communication.
Business writing.
Electronic books
Downloadable file
Alt Author OverDrive, Inc
ISBN 9781119369011

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