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Book Cover
PRINTED MATL
Author Barber, Peggy
Title Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace
Publisher Chicago : American Library Association, 2010
ITEM LOCATION CALL # STATUS
 Rodman Main Adult Ref Office  021.7 B234 2010    LIB USE ONLY
Descript xii, 95 p. : ill. ; 28 cm
Bibliog. Includes bibliographical references and index
Contents Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack
Subject Libraries -- Marketing
Libraries -- Public relations
Libraries -- United States -- Marketing -- Case studies
Alt Author Wallace, Linda K
ISBN 9780838910115 (alk. paper)
0838910114 (alk. paper)

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